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WELCOME TO OUR FAMILY!. At IOAA, we aim to provide a friendly gateway to the excitingly diverse world of outdoor advertising industry, designed to introduce you to the many advertising opportunities, offered to our members. We target to lead and unite a responsible OOH advertising industry committed to serving the needs of advertisers, consumers, and communities.

IOAAMission Statement

  • To strengthen all aspects of the Out-of-Home Advertising Media industry so that each Member is recognized as professional, ethical and efficient in providing media services that is valued by advertisers and advertising agencies.
  • To establish Out-of-Home Advertising Media as a medium that has more than 10% share of the total spends on advertising in India.


The Indian Outdoor Advertising Association (IOAA) was incorporated as a “Not-for-Profit” Company under Section 25 of the Companies Act, 1956, on August 08, 2007, subsequently re-confirmed as a Section 8 Company under the Companies Act, 2013.

The original Founder – Directors were

  • Mr N. D. Mehta of Selvel Advertising Pvt Ltd., Kolkata
  • Mr Alok Jalan of Laqshya Media Pvt Ltd., Mumbai
  • Mr Indrajit Sen of Jagran Engage, division of Jagran Prakashan Ltd, Mumbai
  • Mr C D V Subbarao of Prakash Arts Pvt Ltd, Hyderabad
  • Mr S. Hemrajani of Times Innovative Media Ltd, New Delhi
  • Mr Adil Sumariwala, Clear Channel India Pvt Ltd., Mumbai.
  • Mr Vasant Jante of VJ Mediaworks Pvt Ltd, publisher of Outdoor Asia, the only trade magazine for the industry, was one of the main facilitators to this formation.
  • For the first few years, the IOAA office operated from premises of VJ Mediaworks at Goregaon West, Mumbai. In 2009, the first office space was rented at Krishna Commercial Centre, Udyog Nagar, off SV Road, Goregaon West, Mumbai 400 062. In 2014, the office was shifted to a different premise (no 305-6) at the same address and continues there as on date.

    IOAA Board

    The Board of Governors of the IOAA for the Year 2016-17 consists of:

  • Mr N. D. Mehta, Patron Member, Chairman
  • Mr Pramod Bhandula, Patron Member, Vice Chairman
  • Mr Alok Jalan, Patron Member, Treasurer
  • Mr Sunil Vasudeva, Patron Member
  • Mr Pawan Bansal, Patron Member
  • Mr Arghya Chakravarty, Patron Member
  • Mr Nitin Kshirsagar, Patron Member
  • Mr V. Jante, Honorary Additional Director
  • Mr S. Hemrajani, Honorary Additional Director.
  • The Executive Council of the IOAA for the Year 2016-17 consists of:

  • The Board of Governors, as above
  • Mr Y. C. Shah, Shah Publicity, Surat, Gujarat
  • Mr Asit Shah, Het Graphics, Ahmedabad, Gujarat
  • Mr Ashish Agarwal, ASA Advertising Raipur
  • Mr Vishal Deshkar, Deshkar Advertising, Raipur
  • Mr Mangesh Borse, Symbiosis Advertising, Mumbai

    Nominee Executive Council Members:

  • Mr Verghese Thomas / Mr Chandramohanan, Kerala
  • Mr Ajay Gupta / Mr Shailendra Luthra, New Delhi – NCR
  • Mr Khalid Batliwala / Mr Bimal Vora, Mumbai
  • Mr Razi Faquih, Maharashtra
  • The Secretariat of the IOAA consists of:

  • Col. NKS Warrier (Retd), General Manager, IOAA
  • Ms Sonali Shinde, Executive - Accounts
  • Mr Indrajit Sen, Consultant.
  • The Credit Control Committee consists of

  • Mr Pawan Bansal, Chairman
  • Col. NKS Warrier (Retd.)
  • Mr Indrajit Sen.
  • Appellate Panel:

  • Mr N D Mehta
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